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Philips Activa fitness MP3 player reminds you to move
BY THOMAS RICKER
POSTED JAN 5TH 2010 05:00AM

It's the new year, so what better way for a company to prey upon your insecurities than by offering devices that accessorizes your ambition to really meet your fitness goals this time around. Philips knows this, so it'll be expanding its DirectLife wearable activity monitor to Germany this month and then to the UK a few months later while launching its new Activa personal audio player here at CES. Activa brings along a little trick called TempoMusic; a feature that analyzes your music library to later match songs to your aerobic intensity. That means that Activa can help keep you motivated by shouting out feedback on your progress in addition to words of encouragement while automatically selecting the appropriate music to match the pace of your workout or give you a boost when needed. Later, while cooling down with some cold suds and a delicious slice of warm tobacco pie you can check your progress and caloric burn rate via the bundled PC software. Activa will be available worldwide sometime in April for about $130, suggested.
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PHILIPS DELIVERS ON HEALTHY LIVING PROMISE WITH NEW ACTIVA PORTABLE AUDIO PLAYER AND EXPANDED DIRECTLIFE AVAILABILITY

Whether managing overall daily activity or monitoring workouts, Philips delivers inspiration, motivation and instant feedback

Las Vegas, NV – Royal Philips Electronics (NYSE: PHG, AEX: PHI) today launched its Activa portable audio player at the Consumer Electronics Show (CES) 2010. With a focus on motivating people to improve their fitness, the Philips Activa is the latest innovation in the company's family of solutions to help people lead healthier, more active lifestyles. In addition to the Activa,

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Tags: motivationaltrainingcesmp3 playerexcerciseCes2010fitnessces 2010Mp3PlayerTempoMusicrunningphilipsmotivationdirectlifedaphealthactiva
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