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Steve Jobs live from D8
BY JOSHUA TOPOLSKY
POSTED JUN 1ST 2010 10:58PM

The liveblog is happening now -- hit read more and get into it!

7:58PM And that's that! Time for dinner! Thanks for reading!

7:57PM Q: In the phone area you were able to partner with a carrier... would you do that with TV?

A: Well then there's a problem, providers are local... it's a Tower of Babel problem...

Kara: Everyone, Steve Jobs!

7:56PM Steve: So all you can do is ADD a box to the TV. You just end up with a table full of remotes, a cluster of boxes... and that's what we have today. The only way that's going to change is if you tear up the set top box, give it a new UI, and get it in front of consumers in a way they're going to want it. The TV is going to lose in our eyes until there is a better go to market strategy... otherwise you're just making another TiVo.

7:54PM Q: Hi, I'm from Hillcrest Labs... do you think it's time to throw out the interface for TV? When will Apple do something there?

A: The problem with innovation in the TV industry is the go to market strategy. The TV industry has a subsidized model that gives everyone a set top box for free. So no one wants to buy a box. Ask TiVo, ask Roku, ask us... ask Google in a few months.

7:53PM Steve: These products are really exciting...

Okay honestly, we don't think Steve has an answer for this, but we can PROMISE you that he thinks the devices are awesome.




7:52PM Q: Games are huge. I built my company around that idea. What is your vision for gaming on all of

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