Since our
piece on Wednesday, we've had more trusted sources step forward to fill in some blanks and clarify the story behind the amazingly swift fall from grace that Microsoft's
Kin phones have experienced since their launch just a few weeks ago. It's a fascinating tale, and we wanted to share everything we've learned.
Project Pink -- the initiative that would ultimately become Kin -- began life under the direction of free-spirited exec J Allard even before Microsoft had
acquired Danger in early 2008, though the company knew full well that it would ultimately need Danger's cloud computing expertise to execute on the vision. As it turns out, Danger's intellectual property was more important to Microsoft than its manpower, which might go a long way toward explaining stories we've heard in the past of Danger's Palo Alto headquarters looking like a ghost town not long after the purchase. Initially, both ODMs and carriers were tripping over each other for the opportunity to be involved and launch the product; ultimately, Sharp and Verizon were selected as the headline partners. Knowing Allard and his track record, the vision was probably grandiose and easy to fall in love with -- and needless to say, no one had been quoting a mid-2010 launch back then.
So with Danger filling in the last piece of the puzzle, Allard and his team got underway, completely separate from the Windows Phone (
née Windows Mobile) team led by senior vice president Andy Lees. Bear in mind this was before the so-called "reboot" that led to the
Windows Phone 7 that we know today; at that point, Microsoft was still cranking